Building the Future of Retail, Mobility and Connected Consumer Experiences
Building the Future of Retail, Mobility and Connected Consumer Experiences
Shopping malls have always been the center of community life. A Simon® center is not just a place to shop—it’s a platform. A connected, living ecosystem where consumers, brands, experiences and technology converge.
Through Simon Innovation, we are shaping the future of this ecosystem by investing in disruptive partners, deploying breakthrough technologies and designing next-generation consumer experiences across our portfolio.
Simon is building a future where:
From Autolane to Shopify to Leap, from venture-stage startups to enterprise technology systems, our ecosystem is designed to push the boundaries of what a retail destination can be.
We deliver moments, not just products. Simon is leading the transformation through differentiators like:
As commerce rapidly evolves, our properties act as dynamic experience platforms designed to boost retailer performance and deepen consumer engagement.
Learn MoreOur innovation and investment ecosystem enables retailers to scale with speed and efficiency, leveraging initiatives such as:
Simon’s omnichannel footprint generates one of the richest, most diverse consumer datasets in the world. Across traffic patterns, mobility journeys, purchase behavior and intent signals, we uncover insights that:
This intelligence is foundational to our future, and a core advantage for every brand in our ecosystem.
Simon Ventures backs companies that accelerate the future of retail, mobility, commerce, data and consumer experience —and offers something no other investor can: instant access to scale.
We invest where capital and platform create exponential advantage.
Mobility is reshaping how people move, shop and interact with physical spaces. Simon is investing aggressively in this future, including through Autolane, our mobility infrastructure platform designed to unlock:
By embedding mobility directly into our properties, we’re creating a new layer of consumer convenience, a new revenue engine for Simon and a strategic launchpad for partners across transportation, logistics and retail.
Innovation is part of our daily operations. Simon deploys technologies including AI and robotics that enhance efficiency, sustainability and profitability across our entire portfolio.
The result is a more efficient business model that scales through technology, not cost.
Filmed in conjunction with key retail seasons and on-site events like National Outlet Shopping Day™ (NOSD), ShopSimon livestream events feature curated collections chosen from 200K+ products. Livestreaming offers a unique showcase for brands, and brings the shopping experience direct to consumers with event hosts interacting with customers in real-time allowing customers to shop their favorite Simon Premium Outlets and Mills from anywhere, any time.
Making Everything Easier
A seamless experience between digital + physical
Brick-and-mortar retail stores play an integral role in today’s omni-channel retail experience. From ship from store, ship to store, Buy Online, Pick Up In Store, Buy Online Return in Store, and Curbside Pick Up, it’s all about delivering a seamless customer experience.
Take the hassle out of finding the perfect parking spot. UpFront Plus® Parking gives shoppers quick and easy access to reserved premium spaces near entrances for a minimal fee. Ideal for BOPIS orders and quick shopping trips.
Electric vehicle charging stations reinforce our commitment to sustainable practices. Our first EV charging station was installed in 2011 and today we offer 1,187 charging units across 124 centers. Stations accommodate both EV and plug-in hybrid models, which can be charged as customers shop or dine on-mall.
Whether you’re a brand, retailer, founder, or mobility innovator, Simon offers:
Welcome to the next chapter of the shopping center.
Welcome to the future of connected commerce