CREATING THE NEW INTERACTIVE RETAIL MARKETPLACE

Imagination. Invention. Implementation.

Simon Innovation Group drives a culture of creativity that consistently elevates industry standards and delivers incremental traffic and sales to our retail partners and brands. Heavily invested in emerging technologies, our initiatives focus on merging the best of physical and digital concepts to create today’s interactive retail marketplace and to enhance the consumer shopping experience.

contact leasing teamWORK WITH US

Driving traffic

simon search™

a powerful new tool for shoppers
& retailers

Designed with the shopping center customer in mind, Simon Search enhances the shopping experience with the ability to easily search for products across multiple retailers and confirm inventory in real time. Now available across local Simon center websites, mobile apps, and interactive directories, it represents a giant leap forward for our industry - the first platform of its kind to offer retailer-supplied data directly to customers at this scale. Simon Search is used more than 1 million times every month!

Participation is EASY AND FREE. Share your existing local search product feed and Simon will take care of the rest.

contact us now
discover more

national outlet shopping day™ (NOSD)

a curated annual shopping event created to boost seasonal sales.

The first-ever National Outlet Shopping Day debuted June 11-12, 2022. Intentionally held during a typically slow retail season, this can’t miss savings event was designed to drive traffic and reward shoppers with exclusive deals, fantastic finds, and giveaways from over 280 brands at 90 Simon Premium Outlets and Mills centers nationwide. The result? A record-breaking crowd of 3.1M power shoppers and deal seekers. 

NOSD is another example of how Simon develops innovative consumer programs and experiences to drive traffic and sales to our centers and to our retail partners and brands.

CONTACT US NOW

The Simon® American Express® Credit Card From Cardless

An innovative way to reward customer loyalty

The Simon Credit Card offers customers up to 5% back on purchases at Simon Centers, incentivizing cardholders to direct their spend at Simon destinations, reward them for their loyalty, and drive incremental sales to brands and retailers.

The Simon American Express Credit Card from Cardless

reinventing physical retail

Rapid Store Development, Operations and Fulfillment

LEAP

Scaling the synergy between bricks and clicks.

Is your brand ready to expand or take the leap from ecomm to brick-and-mortar retail? Simon + LEAP streamline the entire physical store process – from site selection, store design and development to turnkey retail operations – bringing new businesses to market faster than ever before.

Accelerate your expansion plans and put our experience to work for you today.

LEARN MORE
discover more

Fillogic

Top logistics. Happy Customers.

A disruptive innovator in retail logistics, Fillogic’s unique approach to fulfillment services and technology allows retailers to maximize the speed of product delivery and thrive in the modern age of retail. The company’s scalable platform features turnkey technology, infrastructure, and operating capabilities, including services like Final Mile Fulfillment, Store-Based Fulfillment, Returns/Reverse Logistics, and B2B Distribution.

LEARN MORE

Connecting and Creating
Value on New Levels

shoppremiumoutlets.com + rue la la + Gilt Groupe

Acquire new customers and drive sales with a store in our virtual marketplace

The Shop Premium Outlets marketplace brings the Simon Premium Outlets experience online.  We deliver an elevated, brand safe environment for premium and luxury brands like yours to sell on-sale, clearance, and/or outlet inventory direct to a targeted customer.

Unlike other marketplaces, we collaborate rather than compete with brands by sharing customer data and driving to store with Buy Online, Pick Up In-Store​, Fulfill from Store and Livestream Shopping.   

Our commitment is to help you drive sales, share valuable insights, and acquire customers for your own online and in-store experiences.​

There are many ways to onboard and operate with most brands launching within weeks.

LEARN MORE
discover more

livestreaming

connecting with customers virtually, in real time

Filmed in conjunction with key retail seasons and on-site events like National Outlet Shopping Day™ (NOSD), SPO livestream events feature curated collections chosen from 200K+ products. Livestreaming offers  a unique showcase for brands, and brings the shopping experience direct to consumers with event hosts interacting with customers in real-time allowing customers to shop their favorite Simon Premium Outlets and Mills from anywhere, any time.

LEARN MORE

augmented reality

enhancing the retail experience with technology

Consumers experienced an unexpected “surprise and delight” during Beauty Week and Holiday with augmented reality Instagram filters. Through the magic of auto-zoom and real-time motion tracking, AR virtual transformations add fun for everyone and drive social sharing.                           

LEARN MORE

Innovating the Customer Experience

Making Everything Easier
A seamless experience between digital + physical

Dropit

Smarter sourcing, delivery & returns.

Dropit's solutions help retailers balance inventory and reduce costs by seamlessly layering AI into existing systems for more intelligent decision making. Their omnichannel capabilities include Fulfill by Store, Scan & Go, Smart Returns and more, enabling improved sourcing, delivery and returns.

BOPIS

Buy Online, Pick Up In Store.

Brick-and-mortar retail stores play an integral role in today’s omni-channel retail experience. From ship from store, ship to store, Buy Online, Pick Up In Store, Buy Online Return in Store, and Curbside Pick Up, it’s all about delivering a seamless customer experience.

UPFRONT PLUS®
Parking

Reserved Premium Spaces.

Take the hassle out of finding the perfect parking spot. UpFront Plus® Parking gives shoppers quick and easy access to reserved premium spaces near entrances for a minimal fee. Ideal for BOPIS orders and quick shopping trips.

EV Charging Stations

Supporting sustainability with convenience.

Electric vehicle charging stations reinforce our commitment to sustainable practices. Our first EV charging station was installed in 2011 and today we offer 1,187 charging units across 124 centers. Stations accommodate both EV and plug-in hybrid models, which can be charged as customers shop or dine on-mall.